QualiTest Group, USA’s largest pure play software testing company, was selected to manage crowdtesting services for Pepsi’s World Cup campaign. The Client needed assistance in testing an interactive, dynamic advertisement that was to be run in 40 countries during the FIFA World Cup 2014. Consisting of 12 interactive variations that could possibly deviate from the “plain” advertisement without interactions, the advertisement was also regionally optimized, differing with product offering, language, and regional particulars. The client contacted QualiTest to ensure that the advertisement would work correctly across the globe, no matter where the viewer was located, with only a month to complete testing. After assessing the requirements of the client, QualiTest recommended a crowd-based approach for global resourcing, facilitated and managed by a QualiTest Senior Test Manager. QualiTest created a test approach and plan based on managed crowdtesting services and our unique knowledge to guide the 80 testers from the crowdsourcing community who were identified to participate. Complete test coverage was accomplished in a short period of time, as the QualiTest Senior Test Manager guided the testers through a blend of test case execution and functional exploratory testing. The types of testing included Functional, Localization and Compatibility Testing. Yaron Kottler, US CEO of QualiTest, commented, “We are pleased that through the result of the managed crowd testing, we could identify unique localized defects, and the campaign proceeded with zero defects. The dynamic aspect of the advertisement is truly cutting edge with unlimited possibilities for the future, and we are excited to have been included in the advent of this innovation.” About QualiTest QualiTest is the world’s second largest pure play software testing and QA company. Testing and QA is all that we do! We design and deliver contextualized solutions that leverage deep industry-specific understanding with technology-specific competencies and unique testing-focused assets. QualiTest delivers results by combining customer-centric business models, critical thinking and the ability to gain a profound comprehension of customers’ goals and challenges.