Nowhere to hide: Let’s talk about Hybris

Nowhere to hide: Let’s talk about Hybris

Nowhere to hide: Let’s talk about Hybris


Nowhere to hide: Let’s talk about Hybris


SAP Hybris implementation is often the first step on the road to digital transformation for a business. It involves integrating your front-end, back-end and supply chain to give your customers the experience they need, regardless of channel or device.


Almost by definition, whether you use Hybris for B2B or B2C, it will always need to be integrated with other systems. Whether this is a full scale ERP solution, such as SAP or Oracle, Legacy or your own customized software — these systems must also be ready for the challenges of access-anywhere omnichannel retail.


Understanding complexity


As you can imagine, this type of all-encompassing integration can be quite complex. Even if a company is using a known ERP solution, such as SAP or Oracle, the way in which it is deployed and the role it plays in a business is often customized and mission-critical.


This is why Experior have specific testing methodologies prepared for Hybris, developed with our experience of working with many B2B and B2C supply chains. We’ve learned the only way to make complex integrated systems work, is to fully understand how your business itself works. By this we mean not just the daily operations, but all the intricacies of your supply chain, how your suppliers work and at which points they engage with your systems.


During an integrated business process there’s typically a lot of information. Ensuring that the information is accurate, current and communicated effectively between components is necessary before we can say a Hybris implementation is a success.


Understanding the challenges at each step of the journey


Omnichannel retailing exposes your back-end as much as the front end. A failure in any step of the customer journey becomes glaringly obvious to your users — it’s therefore critical to understand the challenges the system will face.


Here are some examples of what a modern retail system is expected to do, and the demands this places on the back-end:

  • Create Sales Orders — During this process it is essential that real-time stock levels and pricing information is shown. If this process fails, even once, you will lose your customer’s trust. This process requires seamless integration between Hybris and your ERP system.
  • Customer specific offers — It is vital that the correct customers see the correct pricing and promotions. This relies not only on real-time information but also ensuring the correct logic and algorithms.
  • Manage User accounts — In an omnichannel world customers can manage their own information via multiple channels.
  • Shopping baskets — Your customers can create a basket full of your goods and save this for a later date. Your omnichannel system will need to perform real-time stock and pricing checks whenever the basket is opened, then update the basket as necessary.
  • 3rd Party Integration — Last but not least, there’s also any additional content sourced from 3rd party systems. These will need to interact well with the new Hybris system, in order to maintain levels of service customers have come to expect.


What this ultimately means, is that testing the system as a whole, end-to-end, is the best way to ensure success. There are few shortcuts with Hybris. The best way you can save time and money is to make sure you work with a partner that understands your business, your infrastructure and what you require.


If you think Experior’s tried and tested Hybris methodologies could be what you need to make sure your omnichannel journey runs smoothly, feel free to drop us a line — we’d be happy to chat.


Originally posted February 29, 2016, by Simon Evans