The second wave: Digital beyond the doorstep
Up to this point businesses have been concerned with providing consumers and end users with engaging digital experiences. While this remains a must, the most savvy business leaders, IT professionals and marketers are looking beyond the digital doorstep. They are looking at the second wave of digital innovation. They want to understand the value they are gaining from these interactions and they want to source intelligence out of the incredible amount of data they are collecting—in order to take the right action faster. To do this businesses are turning to technologies, such as SAP HANA. At the same time, they have to come to grips with how all the various platform that provide the data need to be integrated.
Here’s what you need to know…
Cloud, Big Data and Omnichannel are all converging. The future success of businesses, especially those in retail, depends upon their ability to crunch numbers that will inform their decision-making. But crunching numbers is not enough. IT teams will need to ensure that all the various platforms that gather data can in fact work together to feed into a business process that allows intelligence to be drawn from it. Testing will play a big part in integration. But it will be a different kind of testing; more rapid and done in conjunction with testing teams that understand both the business processes and digital requirements.
If you thought the pace of change was fast today, you haven’t seen anything yet. Any business with access to buckets of data on customers will need to be able to process this data in near real time if they hope to maintain a competitive edge. This is where SAP HANA comes into its own—if set up correctly this technology can handle the analysis of millions of rows of data almost instantaneously. The key to success is ensuring that all the systems run together, something that can only be achieved by testing.
Finally, the second wave of digital transformation will require a new breed of CIOs. These CIOs will need to understand digital inside out. That may mean, that they are today’s Chief Digital Officers. But in order to lead a business through a digital transformation, tomorrow’s CIO will need to be able to think and act beyond the digital silo. They will need to understand how business processes and technology integrations play into making any digital transformation a success. They will also have to be able to speak the language of the board, in order to convey the value that IT and digital bring to the table.
Ultimately, beyond the digital doorstep there’s a whole warehouse of unused, and yet valuable data. The key to unlocking the value—especially as more technologies and platforms are introduced into the enterprise ecosystem—lies in the ability to integrate systems. The CIO will have a real opportunity here to reclaim his throne. Working with a team of testers, a digitally savvy CIO, will be able to ensure that everything runs smoothly together to deliver value through real-time intelligence to the business.
Originally posted October 5, 2015, by Martin Mackay, Experior Group