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Optimized User Experience for a Global Tech Leader

Optimized User Experience for a Global Tech Leader

Qualitest enabled a global tech leader to deliver scalable solutions and smooth shopping experiences for users, retailers, and manufacturers worldwide throughout their shopping journey.

Partnering with Qualitest helped the client to achieve more than 90% improvement in key performance indicators (KPIs).

Challenge

The client needed a smooth and seamless shopping experience that meets diverse user expectations across global markets while ensuring the best shopping journey for users, retailers, and manufacturers.

Solution

Qualitest delivered the ideal solution by assessing shopping search queries and performing loss analysis to identify failure points while collaborating closely with the engineering team to refine algorithms. This included creating conversational query data to enhance machine learning models and using proprietary tools to analyze, rate, and categorize queries for quality control purposes.

Results

90%

Improvement in key performance indicators (KPIs).

Improved offer visibility

Extended the availability of merchant offers to users.

Client overview

The client is a global technology leader focused on providing Internet-related products and services. The firm specializes in search, software, advertising, and hardware. They also invest in innovative solutions to connect users, businesses, and manufacturers globally.

Business Needs and Objectives

The client wanted to make the shopping experience smooth to meet diverse user expectations. With a varied customer base having different needs and preferences, the goal was to ensure a smooth journey process from product discovery to checkout, allowing every user to shop with ease.

Challenges included:

  • Consistent localization due to complex language structures and cultural variations.
  • Scaling a unified product catalog for the global market. This included managing localized content, regional pricing, legal compliance, and inventory synchronization with local fulfillment systems.
  • The checkout process became difficult due to the integration of several processes – country-specific tax rules, shipping logistics, and payment methods.
  • Delivering real-time suggestions to users across regions. This created slow system responses and disconnected data sources.
  • Maintaining data privacy and regulatory compliance across jurisdictions – CCPA, GDPR, and other regional laws.

Solution

Qualitest helped the client with scaling and improving the user’s shopping journey.

Improved user experience

Analyzed user search queries for shopping.

Identified and analyzed loss analysis

Identified the root cause of failed queries and resolved them with the collaboration of the engineering team.

Trained the machine learning model

Created data through conversational questions.

Smart query evaluation

Reviewed, evaluated, and classified queries created through proprietary testing platforms.

Improved data insights

Translated, examined, and added context to the datasets provided.

Dynamic offer labelling

Refined offer classifications within the Buyable Corpus by using Regex patterns on URLs to identify and label offers.

Key Benefits

90%

Consistent KPI excellence

Achieved more than 90% KPI value quarter-on-quarter (QoQ), consistently meeting all significant performance benchmarks.

66%

Offer coverage in India

Enabled greater user access to merchant deals with 1.7M URLs, driving stakeholder value.

36%

Offer coverage in U.S

Significantly increasing offer availability for users with 5.8M URLs in the U.S.

43%

Offer coverage in Japan

Improved access to 2.2M URLs, delivering measurable savings across the region.

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