The Banking, Financial Services & Insurance sector is changing. Moving from old-school face-to-face business, such as queuing to pay with cheques or to book an appointment, to enabling fast-paced digital customer journeys that are available anywhere and anytime the customer pleases. Competition to attract customers is growing, people are not just checking the financial benefits of different offerings, but also reflecting on how good the digital customer journey is.
In this webinar we will focus on how the BFSI sector can improve the customer journey by:
- Understanding the customer’s need.
- Targeting the right user research.
- Learning from each other and considering new ideas.
- Testing and benchmarking the user experience – ensuring constant improvement.
To support the conversation, we will give some examples from past projects we completed successfully and the interesting conclusions that we reached.
A great customer experience is created when trust is established between the business and the end-user – providing the customer with multiple ways to get the service they require or answers to the questions they have and saving them precious time.
We will also address some of our clients’ concerns with testing, regarding the use of real users and how to overcome those challenges.
Join Geoff Thompson, AVP BFSI (Qualitest) and Carl Fryer, International Sales Team Lead (Testbirds) to learn what and how you can test effectively to assure that the customer journeys you offer keep your customers satisfied, as well as improve your brand image.
