There is a real need to incorporate real user experience into the development process, and have user feedback evaluated and integrated into decision-making. So many times we find that the approach to UX is reactive and therefore, companies cannot innovate as much as they would like to or really improve on their end-user experience.
Validating with real users and ensuring alignment throughout the design process will get buy-in from real users, which will enable making the best decisions and improve the experience for all.
In this webinar, we will discuss:
- What are the problems with having a reactive approach
- How to shift-left your UX approach
- How we shift-left in Accessibility
- How to plan using AI to improve UX
- How to implement UX Next
Join Hava Kleiman, Head of UX CoE and Ashish Sharma, Director of Accessibility, to learn how you can take UX to where it needs to go, for your users as well as for your goals as a company and brand.
