UX/CX – Finding and keeping the Holy Grail of retailers/etailers

November 19, 14:56 PM

UX/CX has always been important, but the past few months have brought forth a paradigm shift in the digital world, especially for retailers and etailers.

UX/CX is now crucial to check across all parts of the customer journey, meaning that the experience extends beyond the purchase and includes delivery & communication, packaging, unboxing, customer support and more. 

A coherent brand image is built by ensuring top-notch experiences not only with the product, but with all related touchpoints between the brand/product and the customer.

As this digital transformation proceeds, companies have changed their processes and approaches to accommodate the demand for “mobile first” development and a stellar user experience across all platforms. In this, it’s crucial to get fresh feedback on these changes from new users, but also to include existing customer groups that are familiar with the brand and brand image already.

In this webinar we will discuss digital transformation in the world of retail, why the paradigm shift is essential and how to ensure that you offer your customers a good holistic experience:

  • Current challenges in Retail
  • Going through digital transformation
  • How to improve your UX/CX
  • How to increase your conversion rates
  • How to deal with demand
    Join Hava Kleiman, Solution Architect (Qualitest) and Sören Sdun, Digital Product Manager (Testbirds) to learn what and how you can test effectively to assure that the UX/CX you offer will keep your customers satisfied and attract new ones, as well as improve your brand image.

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About Testbirds

With the motto ‘Testing Reality – Real users. Real devices. Real impact.’, Testbirds helps clients create digital products that people really love. Testbirds’ crowdtesting services offer a comprehensive, high-quality testing experience adaptable to the individual needs of clients with a focus on the quality assurance and usability of digital products. It doesn’t matter if it’s apps, websites or IoT applications – 400,000+ real users from all around the globe test on 900,000+ real devices in their real environment. Today, the company has over 100 employees and works with over 700 clients who trust in Testbirds to optimize their digital products.
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