Your website represents
your company’s public face,
often as your revenue
Anyone can use your website at any time, day or night. Customers/clients may access you by using a computer or mobile device, with multiple potential browsers, not necessarily the newest. They may want the ease-of-use of being a returning registered user with known details and preferences, or they may want to be an anonymous relationship-averse guest user. Localization and accessibility continue to increasingly impact the customer experience.
89% of marketers expect
to be their primary
Your users probably have usability expectations of how your website and web apps should work, and may quickly jump to a competitor if they can’t easily do what they want to do.
In addition to worrying about your webpages and the web services behind them, you also have concerns like data breaches or how your site handles heavy traffic loads.